Newsletter
December 2019 Newsletter
7 things your customer wants to see on your website
Did you know a recent study revealed that out of every 4 people, 3 form an opinion of a website based on aesthetics? So, what does this mean? Having an aesthetically pleasing web design is imperative to a small business. But that’s not it! A cool website without elements to drive consumer behaviour will not achieve business objectives. A great website is about delivering the best possible customer experience online that meets your business objectives whilst projecting a positive brand image.
In this article, we discuss 7 elements of a website that will fulfil a customer’s expectations.
Ease of Navigation
Make it easy and convenient for your customers to find what they want. Layout the navigations of your website in a clear and concise manner. If a customer can’t find what they are after, off they go to the next website.
Call to Action
Think about the objectives of your website. Do you want your customers to ‘call us, ‘buy now’ or ‘sign up’? Be clear about it and use those action phrases to drive behaviour. Let them know what happens when they click on a button.
Less is More
Imagine going to a website and it’s full of pop-ups or things are moving here and there… “Less is more” is crucial in web design. Don’t we all like clean and modern designs that provides clarity and are aesthetically pleasing to the eye?
Banner Images / Videos
The first time a customer visits your website is the moment they start to develop an impression of your brand and business. Good visual content is vital! Make sure visual content on your website is high quality and professional. A picture speaks a thousand words.
Point of Contact
Make it really easy for customers to contact you. Give them the flexibility to call you, email you, fill out a form or even chat live. When creating a form, don’t overcomplicate it. Just ask for the important information that you need to get back to them. If they have to fill in a large form, they are more likely to give up and move on.
News / Blogs
Create and post content on your website that is relevant to your business and customers. This also helps in Search Engine Optimisation.
Stay Connected
Good or bad, social media is a huge part of society and it is important for small businesses to stay connected with their customers. Integrate social media icons on your website to show them your presence on those platforms. Meeting customer’s expectations and having the key components on a website to drive them to take action are important to make or break a website.