Newsletter
March 2020 Newsletter
The top email marketing trends to look out for in 2020
With more and more small businesses acknowledging the importance of email marketing to drive sales for their business, find out how your next email campaign could help you stay ahead of competition.
It is important to make sure the information you distribute via emails is accessible by all. Many email programs or platforms now allow you to adapt your content for people with sight or hearing impairments to make sure it is easier for them to access. Little amendments such as increasing the text size, using colours wisely, utilising alt text and so on, could help your potential customers read and access information easier.
Make better use of your data instead of just mass sending everything to everyone and anyone. With technology improvements on email programs, it is easier now to segment your list of customer databases to target what is relevant to them better. By sending out relevant emails to your customers, they are more likely to convert.
Be clear on what the objective and message of your email campaigns. Don’t overcomplicate the message or the look and feel of your email. We get bombarded with hundreds of ads a day and it is imperative to be direct with our messaging. A cleaner and simpler email design also means less time to load the email for your customers.
Artificial Intelligence (AI) is one of the hottest topics in the world right now and it is something that could help in smarter marketing strategies. With AI, you could create automate responses to your customers that makes marketing easier.
Personalisation is key in the emails that you send out. With over 293 billion business emails being sent out every day, it is vital for yours to stand out and this could be done through creating tightly targeted content that it is meaningful to your customers.