Newsletter
August 2021 Newsletter
5 Easy Steps to Understanding your Customer
You know who your customers are, but do you really understand them? Understanding their needs and what they gain from your service is important for business evolution. Here’s how data research, observations and asking simple questions can support your goal in understanding your clientele for the benefit of your business.
Analyse your Data
When it comes to data, many small businesses might assume they have none. However, if you have a Facebook page, this alone is a gold mine of usable data. Facebook Business Manager provides you with a breakdown of your target audiences across Facebook and Instagram from gender to age.
For ecommerce businesses, taking note of seasonal trends to evaluate how your customers spend money with you, when and why is valuable information which can be used to support future marketing and advertising campaigns.
Capture Data
If you fall into the category of limited data, consider building a database. A simple website form can include fields to capture information about your clients while also gauging what they are interested in learning from your company. This can be used to identify distinctive audiences for targeted e-newsletter marketing and more.
Request Feedback
Following on from a purchase or service rendered, a simple survey can gain a great insight into your customer’s experience. Emails requesting clients to rate a product from 1-5 stars for example are commonplace for ecommerce businesses while a small tablet within a coffee shop can allow customers to rate their experience. The key here is to make giving feedback easy for your customers and utilising this information to identify strengths and weaknesses within your business to build customer satisfaction.
Talk to your Client Facing Employees
From your installers to your delivery personnel, to your customer service representative, these are the faces of your business. These are the members of your team who interact with your customers directly every day. Their input into recognising your client demographic, gauging their satisfaction, and relaying feedback is vital for business analysis and growth.
Be Personable
In an age of e-newsletters and emails, there is always room for personal touchpoints with clients. Clients love to hear from business leaders and will often offer up feedback when given the opportunity. Follow up your clients upon project completion to encourage return clientele, avoid any dissatisfaction and to continue to fine tune your understanding of your target demographic.
Taking steps to understand your clients can help you implement strategies and scenarios to level up your marketing efforts as well as customer experiences to encourage business growth. These five simple steps have shown to empower small business owners by allowing them to identify patterns combined with behavioural observation to recognise their target demographics and their needs.