Newsletter
March 2022 Newsletter
Get the Customers You Really Want In 2022
Are you targeting the right demographic for your business? Do you know what kind of customer you should be targeting and how?
Not all customers are created equal. For example, while some customers might appreciate your service and value you highly, others may place pressure on pricing and timing, and ultimately not fit your business model well. To help you find future customers who you enjoy working with, here are some tips.
Marketing Positioning
Finding your place within a competitive market is essential. This is where you identify your point of difference. Try to home in on what your customers find extra special about your business – without comparing yourself to your key competitors. Is it your fast response time? Your attention to detail? Unrivalled customer service?
Defining your offerings and what makes your service or product distinct is important for establishing your brand in a competitive landscape. Ask yourself where you want your brand to be. For example, do you offer a quick service? A cheap service? Or a premium service?
Target Demographic
A common pitfall is to try and offer the cheapest service by under-pricing your competitors. Consider what kind of customer will this attract? Will they be a return customer? Will they refer the kind of clientele you want to continue working with? Another thing to consider, is whether competing on price is sustainable. Rather, if you feel your product or service is of a premium quality, harness that instead and make that your core focus. This will ultimately attract the loyal clientele you desire who appreciate good service and high product quality.
A fast way to identify who your most profitable customer is, is to assess your bottom line. Go through your figures and relate your most gainful clients with your future positioning.
Brand Positioning
Once you define what your company does best, ask yourself if your customers view this as your best trait? What your customers see as value should align with what you see as value. Ask for feedback from your clients if possible. A quick online survey can provide you with thought-provoking data concerning your business. To create a survey for your customers quickly, you can do this easily via surveymonkey.com – it’s simple and free.
Remember, in any market it’s virtually impossible to be fast, cheap yet also high quality. If your service or product is high quality or premium, then you must charge accordingly and market yourself accordingly. If you want to avoid attracting customers who don’t value your service as something worth spending money on, then you must look at the customers who are finding you and how. Which brings us to our next point.
Marketing Targeting
Marketing targeting helps you identify segments of your target audience. What you learn during this process will allow you to design marketing efforts that reach the sectors that are most likely to respond to your efforts. By targeting your marketing, you will have a greater chance of succeeding in reaching potential customers – the kind you want!
Interested to learn more about Target Marketing and to bring your Ideal Customer Strategy full circle? Learn more about this here.